Skip to main content

The seven goals of marketing



The seven goals of marketing are :-

Attract and retain profitable customers.

Turn problem customers into profitable customers.

Attract new customers.

Find a target, product, place, positioning, and price that maximize revenue.

Maximize emotional value as well as rational (attribute) value.

Use the marketing mix to strengthen the bond between the core product and the physical product.

Use the full product-service experience to strengthen the bond between the core product and the physical product.

Comments

  1. Good Content Mrityunjay!!Keep Posting!! :) !

    ReplyDelete
    Replies
    1. Thank you mam to encourage me, promise you I will keep trying.

      Delete

Post a Comment

Popular posts from this blog

Marketing Myopia

Marketing Myopia   Marketing Myopia is short sightedness or narrow ness of a company to define its business. It may be of product oriented or customer oriented.     Product orientation – Company defines itself as a product producer of quality of product at low cost. (Product concept-an old marketing concept)   Customer orientation- Company define itself as a satisfier of customer needs and wants (Modern Marketing concept).   Both concepts are good, holds good at a certain level but beyond that leads Myopia. Because Marketers do think we are doing good and getting profit, but they don’t consider “what will be the future of competition”.     Managers prefer to work in same industry in which they were recruited first; even companies  prefer Managers from same sector in which they are dealing. It is also a cause of leading Marketing Myopia. Human resource department should recruit Managers from different- different    industry, so that problems can be scrutinised and

Monthly Household Grocery Purchase shift from Kirana to Organised Retail Outlet

      A Few facts which affects Monthly (Bulk)shoping from Kirana Stores:- Attractive and appealing sales promotions influences switch over from kirana stores to organised retail outlets. The re is reduction in the monthly purchased value of the household items (grocery) from the conventional kirana stores due to the one stop shopping at the organized retail outlet.  Pleasure in buying experience at organised retail outlets plays an important role in the reduction of the monthly purchase of household grocery (functional products in daily use) from the conventional Kirana stores.  There is reduction in the monthly purchase value of the household items (grocery) from the conventional kirana stores due to the emergence of organised retail sector.  The availability of the multiple brands at the organized retail outlet plays a major role in the reduction in the purchase value of the grocery from the conventional Kirana stores.  The radical change in lifestyle is stimul

Relationship Marketing

Relationship Marketing   Studies of the marketing processes employed by both industrial and service firms seeking to optimize market performance have culminated in the emergence of a new school of thought, collectively known as “Relationship Marketing”.                                                                                                                                  (Chaston, 2000) The primary focus of relationship marketing is towards building closer relationship with customers as a strategy to overcome problems such as acquiring global competitive advantage, coping with rapidly changing technologies and reducing ‘time-to-market’ of new products.                                                                                                                 (Webster, 1992)   RM (Relationship Marketing) consist of different dimensions ranging from tangible (monetary) to intangible (psychological) rewards awarded to consumer with the aim of motivating them t