Skip to main content

Style and fashion



Style and fashion:-

  • When in the opinion of a large group of people, a particular Style is popular, that style becomes a fashion.
                            ---- Cundiff and Still

 
  • A fashion is any style which is popularly accepted and purchased by several successive groups of people over reasonably long period of time.
                                                                                           ----- Stanton

  • Style is defined as characteristic or distinctive mode or method of expression, presentation or conception in the field of some art.
                                                                                    ----- P.H.Nystorm

Theory of fashion:-


Trickle down theory- When the new products are proposed or offered to the high class family or a reputed person for sale called Trickle down theory of fashion.

 
Trickle across theory- When the new products are offered to the any type of social class for sale called trickle across theory of fashion.

 

Comments

Post a Comment

Popular posts from this blog

Monthly Household Grocery Purchase shift from Kirana to Organised Retail Outlet

      A Few facts which affects Monthly (Bulk)shoping from Kirana Stores:- Attractive and appealing sales promotions influences switch over from kirana stores to organised retail outlets. The re is reduction in the monthly purchased value of the household items (grocery) from the conventional kirana stores due to the one stop shopping at the organized retail outlet.  Pleasure in buying experience at organised retail outlets plays an important role in the reduction of the monthly purchase of household grocery (functional products in daily use) from the conventional Kirana stores.  There is reduction in the monthly purchase value of the household items (grocery) from the conventional kirana stores due to the emergence of organised retail sector.  The availability of the multiple brands at the organized retail outlet plays a major role in the reduction in the purchase value of the grocery from the conventional Kirana stores.  The rad...

Marketing Myopia

Marketing Myopia   Marketing Myopia is short sightedness or narrow ness of a company to define its business. It may be of product oriented or customer oriented.     Product orientation – Company defines itself as a product producer of quality of product at low cost. (Product concept-an old marketing concept)   Customer orientation- Company define itself as a satisfier of customer needs and wants (Modern Marketing concept).   Both concepts are good, holds good at a certain level but beyond that leads Myopia. Because Marketers do think we are doing good and getting profit, but they don’t consider “what will be the future of competition”.     Managers prefer to work in same industry in which they were recruited first; even companies  prefer Managers from same sector in which they are dealing. It is also a cause of leading Marketing Myopia. Human resource department should recruit Managers from different- different  ...

Variables which determine Corporate social responsibility(CSR) of individuals

                      CSR:-   ·         The philosophy of Corporate Social Responsibility (CSR) is based on -- “Organizations should think beyond profit and wealth maximization”.   ·           CSR activities are an integral part of Business strategy for long term business growth.   ·         CSR practices in business differ from organization to organization.   ·         Corporate performance is not only judged by financial metrics, but also by social and environmental measures.                                        · ...