Tuesday, 13 November 2012

Variables which determine Corporate social responsibility(CSR) of individuals

·        The philosophy of Corporate Social Responsibility (CSR) is based on -- “Organizations should think beyond profit and wealth maximization”.

·         CSR activities are an integral part of Business strategy for long term business growth.

·        CSR practices in business differ from organization to organization.

·        Corporate performance is not only judged by financial metrics, but also by social and environmental measures.
                                   · The individual psychological variables may play an important role in influencing the individual’s attitudes towards CSR (Schlenker and Forsyth, 1977).

 ·       CSR in business is more driven by the personal beliefs and values of the people running the business (Vyakarnam et al.1997, Jenkins 2004)
                    CSR variables:- 

·        Individuals with high Machiavellianism employ aggressive, manipulative, exploitative and devious move to achieve personal or organizational objectives (Calhoon, 1969).

·        An individual with high extent of religiosity is likely to give more importance to  the societal needs and is likely to have positive CSR attitude (Weaver and Agle,2002).

·        Forsyth’s research (1992)  defined idealism as the degree to which a person has a genuine concern (universal moral principles) for others and for taking only those actions that avoid harm to others.

·        Richins and Dawson (1992) defined materialism as “a value that guides people’s choice in a variety of  situations, including, but not limited to, consumption arenas”.
·        The study of Giacalone and Jurkiewicz(2003)  indicated that spirituality is a significant predicator of individual perceptions of whether specified business practices were considered ethical or unethical.


  1. Your to the point approach is very good.

    Please continue the same.