· The philosophy of Corporate Social Responsibility (CSR) is based on -- “Organizations should think beyond profit and wealth maximization”.
· CSR activities are an integral part of Business strategy for long term business growth.
· CSR practices in business differ from organization to organization.
· Corporate performance is not only judged by financial metrics, but also by social and environmental measures.
· CSR in business is more driven by the personal beliefs and values of the people running the business (Vyakarnam et al.1997, Jenkins 2004)
· Individuals with high Machiavellianism employ aggressive, manipulative, exploitative and devious move to achieve personal or organizational objectives (Calhoon, 1969).
· An individual with high extent of religiosity is likely to give more importance to the societal needs and is likely to have positive CSR attitude (Weaver and Agle,2002).
· Forsyth’s research (1992) defined idealism as the degree to which a person has a genuine concern (universal moral principles) for others and for taking only those actions that avoid harm to others.
· Richins and Dawson (1992) defined materialism as “a value that guides people’s choice in a variety of situations, including, but not limited to, consumption arenas”.
· The study of Giacalone and Jurkiewicz(2003) indicated that spirituality is a significant predicator of individual perceptions of whether specified business practices were considered ethical or unethical.