Marketing Insight+

Brand switching is when a consumer or group of consumers switches their preferences from one brand of a certain type of product to another. This brand switching may be temporary, (example: if Pepsi be not available at the shop a consumer may buy Coke as his next preference) or it may be longer lasting, perhaps for example in the case of products that last longer or from which switching away is harder.   Sometimes Brand switching is known   as Brand jumping,   is the process of choosing to switch from routine use of one product or brand to steady usage of a different but similar product. Much of the advertising process is aimed at encouraging brand switching among consumers. Convincing consumers to switch brands is sometimes a difficult task. It is not unusual for customers to build up a great deal of brand loyalty due to such factors as quality, price, and availability. To encourage switching brands, advertisers will often target these three areas as part of the strate

Missing links in Education System   Q. Why India is still a developing country and what is stopping it from being a developed country? (This particular question strikes me every time.)   Ans.     Indian Education System.            It is based upon British Colonial Education System (Macaulay’s Minute) came in 1835 to produce Scribes. And that was conspiracy with India. Missing links at School level:-        ·         Teachers are not trained. They are not psychologically firmed. ·         Untrained teachers   are 54.91% in private, compared to 44.88% in government schools. ·         No. of Teachers are below the par. ·         Still they believe in traditional approach of teaching. They believe in stopping of questions instead of answering. ·           They don’t give equal opportunity to students, they believe in favour. ·         Max. Student come to school only for showing. ·         Subjects are not well described among students. ·      

85% of general graduates are unemployable. 75% of technical graduates are unemployable And more than   57% of MBAs are unemployable

Business Strategy Business:- The activity of making, buying, selling or supplying goods/ services for profit maximisation. It comprises with Idea, Asset and Income. Every idea is not business idea. Business idea is an Idea which meets the unmet need of a market at profit. Business Model   => Idea+ Asset+ Income   Low price always for a galaxy of products that most people need or want (Wall Mart) Strategy:- A plan and its movement that is intended to achieve a particular purpose. The process of planning something or carrying out a plan in a skilful way. This word comes from Military.   Business Strategy:- ·         Describes how a particular business intends to succeed in its chosen market place against its competitors. ·         A course of action or sequence of action towards achieving the objectives. ·         Shows how a Firm compete within an industry. ·         It is a selection of ideas and assets to meet o

 . In particular category where competition already exists then it is very hard to be leader in such category. So, it is better to create new category and which be at least supplement of that existing category. It is always advantagious to come first in the specified market. Being first in the market is better than having a better product than competitors Company should not only think about to be first in the market but also to be first in the consumer's mind. Marketing is all about perception. How people perceive products,success rate of that product is depend upon perception. Perception hardly change. A company should focus about products and the category in which dealing. If company be not market leader then span of category should be narrowed. If a particular word is already used or owned by a competitor then other should not copy of that because that represent a concept of synonymous for that company. Marketing planning depends on company's position

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