Skip to main content

Brand switching



Brand switching is when a consumer or group of consumers switches their preferences from one brand of a certain type of product to another. This brand switching may be temporary, (example: if Pepsi be not available at the shop a consumer may buy Coke as his next preference) or it may be longer lasting, perhaps for example in the case of products that last longer or from which switching away is harder.

 
Sometimes Brand switching is known  as Brand jumping,  is the process of choosing to switch from routine use of one product or brand to steady usage of a different but similar product. Much of the advertising process is aimed at encouraging brand switching among consumers.

Convincing consumers to switch brands is sometimes a difficult task. It is not unusual for customers to build up a great deal of brand loyalty due to such factors as quality, price, and availability. To encourage switching brands, advertisers will often target these three areas as part of the strategy of encouraging brand switching.

Price is often an important factor to consumers who are tight budgets. For this reason, advertisers will often use a price comparison model to entice long time users of one brand to try a new one. The idea is to convince the end user that it is possible to purchase the same amount of product while spending less money.

Comments

Post a Comment

Popular posts from this blog

Monthly Household Grocery Purchase shift from Kirana to Organised Retail Outlet

      A Few facts which affects Monthly (Bulk)shoping from Kirana Stores:- Attractive and appealing sales promotions influences switch over from kirana stores to organised retail outlets. The re is reduction in the monthly purchased value of the household items (grocery) from the conventional kirana stores due to the one stop shopping at the organized retail outlet.  Pleasure in buying experience at organised retail outlets plays an important role in the reduction of the monthly purchase of household grocery (functional products in daily use) from the conventional Kirana stores.  There is reduction in the monthly purchase value of the household items (grocery) from the conventional kirana stores due to the emergence of organised retail sector.  The availability of the multiple brands at the organized retail outlet plays a major role in the reduction in the purchase value of the grocery from the conventional Kirana stores.  The rad...
10 comments
Read more

Marketing Myopia

Marketing Myopia   Marketing Myopia is short sightedness or narrow ness of a company to define its business. It may be of product oriented or customer oriented.     Product orientation – Company defines itself as a product producer of quality of product at low cost. (Product concept-an old marketing concept)   Customer orientation- Company define itself as a satisfier of customer needs and wants (Modern Marketing concept).   Both concepts are good, holds good at a certain level but beyond that leads Myopia. Because Marketers do think we are doing good and getting profit, but they don’t consider “what will be the future of competition”.     Managers prefer to work in same industry in which they were recruited first; even companies  prefer Managers from same sector in which they are dealing. It is also a cause of leading Marketing Myopia. Human resource department should recruit Managers from different- different  ...
5 comments
Read more

Company-Supplier-Vendor relationship

Vendors and suppliers are very important for any business. This service provides a safe hand to build awareness and delivery of product or services to the customers and do add value to the business. All business should maintain good relationship with vendor and supplier and in long run without mutual benefit it never works. So, mutual benefit is necessary for building strong relationship. In this competitive scenario this becomes vital. The foundation of good relationship depends upon Respect, Trust, Mutual benefits and Fairness from both sides. There are many facts in a vendor and supplier relationship to getting the perfect deal. The facts are; What is in it for me, What is in it for our relationship for long run, What do matters to my business, Can they deliver at promised time or within time interval.
6 comments
Read more