Marketing Insight+

      A Few facts which affects Monthly (Bulk)shoping from Kirana Stores:- Attractive and appealing sales promotions influences switch over from kirana stores to organised retail outlets. The re is reduction in the monthly purchased value of the household items (grocery) from the conventional kirana stores due to the one stop shopping at the organized retail outlet.  Pleasure in buying experience at organised retail outlets plays an important role in the reduction of the monthly purchase of household grocery (functional products in daily use) from the conventional Kirana stores.  There is reduction in the monthly purchase value of the household items (grocery) from the conventional kirana stores due to the emergence of organised retail sector.  The availability of the multiple brands at the organized retail outlet plays a major role in the reduction in the purchase value of the grocery from the conventional Kirana stores.  The rad...

Relationship Marketing   Studies of the marketing processes employed by both industrial and service firms seeking to optimize market performance have culminated in the emergence of a new school of thought, collectively known as “Relationship Marketing”.                                                                                                                           ...

"Q" Score:- Developed in 1963 by Marketing Evaluation Inc., an American company Q score is influenced by both people’s familiarity with the subject and their favourability towards it. It is widely used for selecting the right celebrity endorser for brand advertisement. The Q score answers the question “how appealing is the person among those who know him or her?” First the respondents are asked to indicate two things- whether they seen or heard about the selected celebrity? Secondly, if yes , then   the respondents are asked to rate the celebrities on a scale that includes-   One of my favourites, 2. Very good, 3. Good, 4. Fair, 5. Poor,                6.       Never heard.         Then after marketing companies suggest celebrity name to companies for brand  advertisemen...

                      CSR:-   ·         The philosophy of Corporate Social Responsibility (CSR) is based on -- “Organizations should think beyond profit and wealth maximization”.   ·           CSR activities are an integral part of Business strategy for long term business growth.   ·         CSR practices in business differ from organization to organization.   ·         Corporate performance is not only judged by financial metrics, but also by social and environmental measures.                                        · ...

Style and fashion :- When in the opinion of a large group of people, a particular Style is popular, that style becomes a fashion.                                             ---- Cundiff and Still   A fashion is any style which is popularly accepted and purchased by several successive groups of people over reasonably long period of time.                                                                                                                                 ...

Marketing is process of implementation of intelligent decisions by which marketers mould needs into demands (in a given/target market) and try to fulfil on time profitably so that ownerships are affected and   prospects turned to customers and customers turned to satisfied customers.                                                                                                               ----- Mrityunjay Kumar   Definitions of...

The seven goals of marketing are :- Attract and retain profitable customers. Turn problem customers into profitable customers. Attract new customers. Find a target, product, place, positioning, and price that maximize revenue. Maximize emotional value as well as rational (attribute) value. Use the marketing mix to strengthen the bond between the core product and the physical product. Use the full product-service experience to strengthen the bond between the core product and the physical product.

Brand switching is when a consumer or group of consumers switches their preferences from one brand of a certain type of product to another. This brand switching may be temporary, (example: if Pepsi be not available at the shop a consumer may buy Coke as his next preference) or it may be longer lasting, perhaps for example in the case of products that last longer or from which switching away is harder.   Sometimes Brand switching is known   as Brand jumping,   is the process of choosing to switch from routine use of one product or brand to steady usage of a different but similar product. Much of the advertising process is aimed at encouraging brand switching among consumers. Convincing consumers to switch brands is sometimes a difficult task. It is not unusual for customers to build up a great deal of brand loyalty due to such factors as quality, price, and availability. To encourage switching brands, advertisers will often target these three areas as part...

Missing links in Education System   Q. Why India is still a developing country and what is stopping it from being a developed country? (This particular question strikes me every time.)   Ans.     Indian Education System.            It is based upon British Colonial Education System (Macaulay’s Minute) came in 1835 to produce Scribes. And that was conspiracy with India. Missing links at School level:-        ·         Teachers are not trained. They are not psychologically firmed. ·         Untrained teachers   are 54.91% in private, compared to 44.88% in government schools. ·         No. of Teachers are below the par. ·         Still they believe in traditional approach of teaching. They believe in stopping of questions...

85% of general graduates are unemployable. 75% of technical graduates are unemployable And more than   57% of MBAs are unemployable

Business Strategy Business:- The activity of making, buying, selling or supplying goods/ services for profit maximisation. It comprises with Idea, Asset and Income. Every idea is not business idea. Business idea is an Idea which meets the unmet need of a market at profit. Business Model   => Idea+ Asset+ Income   Low price always for a galaxy of products that most people need or want (Wall Mart) Strategy:- A plan and its movement that is intended to achieve a particular purpose. The process of planning something or carrying out a plan in a skilful way. This word comes from Military.   Business Strategy:- ·         Describes how a particular business intends to succeed in its chosen market place against its competitors. ·         A course of action or sequence of action towards achieving the objectives. ·     ...