Marketing Insight+

"Q" Score:- Developed in 1963 by Marketing Evaluation Inc., an American company Q score is influenced by both people’s familiarity with the subject and their favourability towards it. It is widely used for selecting the right celebrity endorser for brand advertisement. The Q score answers the question “how appealing is the person among those who know him or her?” First the respondents are asked to indicate two things- whether they seen or heard about the selected celebrity? Secondly, if yes , then   the respondents are asked to rate the celebrities on a scale that includes-   One of my favourites, 2. Very good, 3. Good, 4. Fair, 5. Poor,                6.       Never heard.         Then after marketing companies suggest celebrity name to companies for brand  advertisemen...

                      CSR:-   ·         The philosophy of Corporate Social Responsibility (CSR) is based on -- “Organizations should think beyond profit and wealth maximization”.   ·           CSR activities are an integral part of Business strategy for long term business growth.   ·         CSR practices in business differ from organization to organization.   ·         Corporate performance is not only judged by financial metrics, but also by social and environmental measures.                                        · ...

Style and fashion :- When in the opinion of a large group of people, a particular Style is popular, that style becomes a fashion.                                             ---- Cundiff and Still   A fashion is any style which is popularly accepted and purchased by several successive groups of people over reasonably long period of time.                                                                                                                                 ...

Marketing is process of implementation of intelligent decisions by which marketers mould needs into demands (in a given/target market) and try to fulfil on time profitably so that ownerships are affected and   prospects turned to customers and customers turned to satisfied customers.                                                                                                               ----- Mrityunjay Kumar   Definitions of...

The seven goals of marketing are :- Attract and retain profitable customers. Turn problem customers into profitable customers. Attract new customers. Find a target, product, place, positioning, and price that maximize revenue. Maximize emotional value as well as rational (attribute) value. Use the marketing mix to strengthen the bond between the core product and the physical product. Use the full product-service experience to strengthen the bond between the core product and the physical product.