4Ps refers to Product, Price, Place and Promotion. It is traditional marketing concept and known as tools of Marketing Management. It works operational point of view, controlled by marketers. 4Ps are focused on internal variables, so, it seems as tool of Physical Marketing Management .Strategic point of view there is something drawbacks in it. Strategic concept is more customers centric. When customers become more valuable, then, the tool to deal with market is 7Ps ( Product, Price, Promotion , Place, Participants/ People, Process, and Physical evidence ). First four Ps are controlled by Marketers but last three Ps can not be controlled, because there is more participation of Customers and together represents service mix. Internet market is different from physical market, it is virtual market, products are here intangible, the success is depends upon experience of the customers. Even all Ps acts at the same place i.e. at Web Page of the company. We can say everything availabl
Vendors and suppliers are very important for any business. This service provides a safe hand to build awareness and delivery of product or services to the customers and do add value to the business. All business should maintain good relationship with vendor and supplier and in long run without mutual benefit it never works. So, mutual benefit is necessary for building strong relationship. In this competitive scenario this becomes vital. The foundation of good relationship depends upon Respect, Trust, Mutual benefits and Fairness from both sides. There are many facts in a vendor and supplier relationship to getting the perfect deal. The facts are; What is in it for me, What is in it for our relationship for long run, What do matters to my business, Can they deliver at promised time or within time interval.